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ABack to top First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.
Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.
Volume of advertising to which viewers are exposed.
In the case of television, advertising clutter may refer to the volume of advertising spots carried by a broadcast channel.
The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.
4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The very high popularity of MP3 and its incorporation into a large number of players, including CD and DVD players should, however, ensure MP3 longevity for years to come. Australian governments official statistical organisation responsible for conducting the census.
(1) Any form of Internet advertisement that is successfully served to a users browser. The total count of ad impressions denotes the number of responses from an ad delivery system to requests from user browsers, ideally recorded as late as possible in the delivery to the users browser in order to be closest to actual OTS (opportunity to see).
(see also Promotional Clutter) A unit interval (e.g.Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates.3G system capabilities include provision of high-speed data transmission and supporting multimedia applications that including mobile TV video services, video-conferencing and Internet access.Request for an advertisement coming directly from a users browser, as recorded by the ad server.
Web server that stores and delivers online advertising to visitors at a Web site.Unique identifier for a computer or online site, usually a URL (Uniform Resource Locator) for a Web site or an e-mail address.