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A perfect example of this is local sitelinks for popular categories; tertiary directories with the most links and content which cause their upstream sub-directories to receive authority translating into higher rankings and local sitelinks. What I mean is to build your prospect list well in advance of pulling the trigger to go live.
John Doherty wrote a great post on Pro Blogger that talks about the power of leveraging list-building pre-launch pages.
Do you want to get traffic results like these for your website?
Get a free SEO quote for your website » As you can see in the screenshot above, organic search drives the most significant portion of our traffic.
Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.
To do this properly you need to make sure all of your code is in the right place, and more so, check how each crawler …
It means that your URL architecture should be built in a way so authority flows upwards through your directories.For example, if I wanted to build authority around a core concept, I would focus my domain on that concept.If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.
The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.Before we dive in, allow me to clarify a few things: The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results.