Blocking unwanted mails and updating

12-Jul-2017 03:42

One morning recently, you and several other thousand people who use Gmail may have woken up to a message with the subject line: "Tame The Data Explosion," or something else unsolicited.That email was not a promotion from a long-forgotten website or a chain letter from a loopy aunt.Where once your email came in one big feed, now it's segmented under tabs labeled "Primary," "Social," "Promotions" and other categories.Google says that it made the change because it "puts you back in control using simple, easy organization." That's true, but there's also a craftier reason behind the update.Google is better than practically any other company at learning people's behavior and slowly, you'll teach it which ads you find relevant.Maybe that's not enough, and you never want to see an ad pretending to be an email.It's a game of Whac-A-Mole: Google will shove an ad in front of your eyeballs, one way or another.Google is a for-profit enterprise (and, being worth nearly 0 billion, a quite successful one), so... Specifically in this case, the amount of money Google makes each time someone clicks on an ad -- so-called average "cost per click" -- has been falling for nearly two years, in part because ads on smaller smartphone screens fetch lower prices, and people are spending more time on mobile devices.

If you want to get rid of Gmail's new tabs altogether, go ahead and uncheck all of the boxes except "Primary." There's a tradeoff, though.

With the Promotions tag visible, that American Express ad goes away.

But when the Promotions tag is disabled, there's the ad again.

The way we communicate today is dramatically changing with the advent of new technologies.

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i Pad and i Phones are great communication tools in that they allow you to communicate via emails, Messages, Facetime and occasionally even a phone call via VOIP applications that vary from Skype, Whatsapp and others.It was an ad straight from Google, appearing alongside your legitimate email.