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Fishman found a Russian developer on Rent ACoder.com, Igor Solomennikov, and introduced him to Koum.
Koum named the app "Whats App" to sound like "what's up".
Whats App, was incorporated in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo! For the rest of the following years Koum relied on his 0,000 savings from Yahoo! In January 2009, after purchasing an i Phone and realizing that the App Store would soon create an industry of apps, Koum started visiting his friend Alex Fishman in West San Jose where the three would discuss "...
having statuses next to individual names of the people", but this was not possible without an i Phone developer.
In December 2009, the ability to send photos was added to Whats App for the i Phone. In April 2011, Sequoia Capital was the only venture investor in Whats App and paid approximately million for more than 15 percent of the company, after months of negotiation with Sequoia partner Jim Goetz.
According to a Tech Crunch article, Zuckerberg's vision for was as follows: "The idea, he said, is to develop a group of basic internet services that would be free of charge to use – 'a 911 for the internet.' These could be a social networking service like Facebook, a messaging service, maybe search and other things like weather.Until 2017 Whats App positioned itself as a solution for a single party with a single smartphone to communicate with another such party, enabling small businesses to use the platform to communicate with customers, After months at beta stage, the application eventually launched in November 2009 exclusively on the App Store for the i Phone.