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An advertisement film (variously called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.Advertisers and marketeers may refer to television commercials as TVCs.The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall Mc Luhan.The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared.

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It started in the late 1980s as a simple comparison advertisement, where a room full of battery-operated bunnies was seen pounding their drums, all slowing down except one, with the Energizer battery.Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired. ", which grew so popular it was used in the 1984 presidential election by Walter Mondale.